There are too many fighters on the roster and too many belts for casual fans to keep track of. When the UFC brand was at its strongest there were just 5 belts. Silva was considered a poor draw because he was selling 300-400k. Now, I barely know half the fighters on the prelims and I watch every event. Imagine trying to keep track of every team in baseball, which is about equal to keeping up with the UFCs 500 man roster. How in the hell are casuals going to know if a card is "stacked" or not. The UFC needs to do some serious restructuring. Possibly setting up a splinter WEC type organization for the lighter weights(125 & 135 mens which have never sold) and shedding half the fighters in all divisions. Get the numbers down, and promote the top talent so at least the casuals know who they are. You don't have to create stars, but people should know who the champ's opponent is.