OKAY... I'm not saying the UFC is dying or anything, but you're wrong. If PPV is dying, then why did Mayweather vs. Pacquiao, Mayweather vs. McGregor, Canelo vs. GGG, McGregor vs. Diaz I, McGregor vs. Diaz II, McGregor vs. Alvarez do big buys? Edit: If this PPV is dying narrative was true, then no one would draw big PPV buys, no matter who they were or who they were fighting. Heck even Jon Jones vs. DC II drew decent PPV buys. It's not that PPV is dying, it's that these fighters just aren't compelling enough to a non small hardcore fan base.