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"But sources say that executives inside the network (FOX) already have started balking over the proposed $450 million-a-year price tag. Fox tried to buy the UFC over the summer, but it refused to increase its $3.6 billion bid, in part, because its executives felt the UFC overvalued its media rights."
http://m.sportsbusinessdaily.com/Journal/Issues/2016/11/28/Media/UFC-media-rights.aspx
What are we arguing about, Bobby Jenks? According to the SBJ, Fox has already spoken on this and don't see the value of the rights fee being $450 million that the UFC are asking.
http://m.sportsbusinessdaily.com/Journal/Issues/2016/11/28/Media/UFC-media-rights.aspx
What are we arguing about, Bobby Jenks? According to the SBJ, Fox has already spoken on this and don't see the value of the rights fee being $450 million that the UFC are asking.