The Max profit PPV formula for the UFC

Discussion in 'UFC Discussion' started by TheAnnihilator, May 23, 2018.

  1. TheAnnihilator

    TheAnnihilator White Belt

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    It doesn’t take a math genius to figure out that the UFC could make 2-4x more money by cutting the PPV from 12 to 6.

    Stack every PPV with 3-4 title fights. Stack it from the prelim to the main event and they will sell 500k to 1.5mm almost every time.

    The PPV should be a truly premium experience. Some of these PPV cards have been watered down to C-grade levels.

    Thoughts?
     
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  2. Credo

    Credo Punishment Belt

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    I’m sure they have a reason
     
  3. The Dreamcatcher

    The Dreamcatcher White Belt

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    How many non-Conor PPV's have reached the 1 million mark since 2010?

    Sad to say but the only max profit PPV formula they've got is called McGregor

    edit: I just looked it up, the answer is four.
     
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  4. HughPhug

    HughPhug Brown Belt

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  5. Rygu

    Rygu Brown Belt

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    I miss back in the day when there were only 4-5 PPVs a year, and those PPVs were generally stacked. Now even the main card on PPVs are generally watered down. Sometimes less is more.
     
  6. EGarrett

    EGarrett Red Belt

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    I don't know about cutting the PPV's that dramatically, but yeah, the best path is likely to cut down on the number of PPV's. They need to cut down on the number of divisions as well. Having divisions that fans don't care about is a really bad idea that weakens the whole product.
     
  7. EGarrett

    EGarrett Red Belt

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    Dana's reason for expanding the product and adding tons of divisions and watered down cards was that he thought it would make the UFC like the NFL. But the NFL actually has only one champion and one huge event each year. What Dana was actually doing was making the UFC like NFL Europe, with watered down product that no one wants to watch and which just wastes money and weakens the brand.
     
  8. Crystaline Entity

    Crystaline Entity Blue Belt

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    Why would any real MMA fan give a fuck about the UFC's PPV numbers or what their profit is? More fights means more fights for me to watch. I don't fucking care if any fake fans who came from the WWE only to watch Conor & Rhonda buys the shit or not. I want to see as many martial artist get into the cage and throw down as possible. The good ones will rise and the not so good ones will fall. Therefore, you can flush that BS right down the toilet.
     
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  9. Revolver

    Revolver you sound poor Staff Member Senior Moderator

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    They should save themselves the trouble and stop having ppv's. No one is buying them regardless of who's fighting.
     
  10. Gamer2k4

    Gamer2k4 Brown Belt

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    They were stacked because with only 4-5 PPVs per year and a smaller stable of fighters, the same people fought every card. From 2001 to 2005, for example, Matt Hughes was on roughly every other PPV.
     
  11. SammyPops

    SammyPops Gold Belt

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    Maybe UFC will get popular enough one day for networks to pay up to air big time fights. There is a reason why all the other major sports orgs are not on ppv
     
  12. kalabula

    kalabula Brown Belt

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    Couldn't disagree more. I love weekly fights. Just because the fighters aren't household names, doesn't make the fights worse. Hell, more often then not, the bigger stars tend to fight safer making for less interesting fights.
     
  13. brian

    brian Purple Belt

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    What would be the premium dates they should use?

    I like their November MSG cards, New years eve cards & July for international fight week cards. What other months could become marquee events for the UFC if they were to cut down ppv cards?
     
  14. juanM3

    juanM3 Purple Belt

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    Whether it is half, they absolutely need to cut down the number of PPVs. They raise the price, again, and the quality is just not there for most of them.

    The PPVs should be a special event where people get together and are excited for them. No more random people making their debut on PPV main cards. There's plenty of TV and prelim spots for that.
     
  15. R.Doria

    R.Doria Yellow Belt

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    I feel you, TS
    It is something people being saying for quit a long time and I used to think like that too
    whats happened is that there is some really smart fellas taking the decisions and apparently they found out that they make more money selling a lot of shit PPV filled with underpaid fighters than with one big event that uses a big part of their best athletes...
    I mean, i would love bigger and better events, but I think thats not the actual profit formula
     
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  16. D'z

    D'z Green Belt

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    Yeah, but these "weekly fights" don't have to be ppv's.
     
  17. MastiffMike

    MastiffMike The BIG dog is here

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    You appear to not understand how math works.
    Having fewer PPVs does NOT mean there would be more total PPV sales. Sure, if there were fewer PPVs those that remain would sell better, but the total number of PPVs sold per year wouldn't necessarily be higher.
    • 13 x 350k = 4,550k
    • 6 x 700k = 4,200k
    Besides, the UFC is profitable if the PPV sells 50,000, anything above that is pure gravy. Selling two 350k PPVs when the fighter payroll totals $1M is better than selling one PPV that sells 700k where the fighters are payroll is $4M.

    But fear not, the UFC is going to cut the number of PPVs in half as part of the new TV deal. Not because they'll sell more PPVs, but because the losss of PPV revenue is more than made of for by the doubling of the TV contract (up from $160M this year to $300M per year).
    International Fight Week is a given, but I'd guess something like this:
    1. February (what used to be the Super Bowl card).
    2. Late April
    3. July IFW card
    4. September
    5. November
    6. NYE
    And I hope besides those 6 big PPVs they do a consistent weekly show (like boxing's Friday Night Fights), with each headlined by either a title fight or a title eliminator.
     
    Last edited: May 23, 2018
  18. Internet Fairy

    Internet Fairy Yellow Belt

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    Good thinking, i didn't think of this!
     
  19. blaseblah

    blaseblah Silver Belt

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    This is not how it works. People do not buy cards based on how stacked it is. They buy it based on the most popular nsmrs on the card.
     
  20. Magooglie

    Magooglie Steel Belt

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    They should be stacking the main card. Prelims people watch on cable.
     

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