"Big C Liquors" on University Blvd, in case anyone's interested, told me that the price of Proper 12 is going up $3 (from $34.99 to $37.99) in a few days. What is the meaning of this price gouging? The last bottle I bought, at a different place, was under $30. I'm thinking about maybe collecting some empty Proper 12 bottles and filling them up with some $8/bottle bum whiskey and selling it on the side of the road. What gives, Conor? The dicks at my local liquor store are raising the price of Proper 12.