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@FrankieNYC care to address this?
I suspected this was the case, there are lots of ways to increase 'profits' while losing revenue, cuts, redundancies, sell off of assets, fancy accounting, debt restructuring, etc. Also UFC not being publicly traded doesn't help, it's a lot easier to cook the books when you're a private company and the motivation to do it is the executives bonuses rely on declaring a certain profit margin.
Either way 8.21 million PPV buys down to 3.71 million is a massive drop and really shows you how much they need Conor. top 3 UFC PPV buys ever were all in 2016 by Conor and accounted for more than half of the buys in 2016. And people wonder why he can get away with whatever he wants, he literally generated half of the PPV buys of the entire company in a single year
https://www.tapology.com/search/mma-event-figures/ppv-pay-per-view-buys-buyrate
UFC 202 Diaz vs. McGregor 2 2016.08.20 1,600,000
UFC 196 McGregor vs. Diaz 2016.03.05 1,317,000
UFC 205 Alvarez vs. McGregor 2016.11.12 1,300,000
Fair enough people can say as fans none of this is important, but the reality is it is as far as the UFC and what fights get made.
Address what?
UFC has to file yearly to creditors & those figures are out there.
They made less on PPV in 2017 than 2016, I said that & everybody knows that.
WME cut over $55m in budget, made a bunch of new deals, deals already in place escalated.
You are not bringing up anything that has not be discussed many times.
You are making it seem like i said that the PPV drop & Conor's importance doesn't matter & neither is close to truth.
As someone that follows the business end of MMA & done several media interviews/articles on it, I explained to you that they had a record-breaking year without Conor being part of a UFC PPV.
that is a fact.
If Conor never fights in 2018, UFC will still be very profitable.
if he fights, they will be more profitable.
You needed me to address that?