The UFC recently bumped its PPV price $5 to $54.99 SD and $64.99 HD. With the current trend of low PPV buys, do you think the UFC should actually be lowering its PPV price instead of raising it? There are multiple upcoming cards that are expected to have low PPV buys, especially with the main event change of UFC 222. There are too many mediocre cards every month that is causing a lack of interest in fans to fork out $55 to watch. IMO, if I'm going to pay $55 for a card, it better be stacked. With the downward trend in PPV buys, it actually makes sense for the UFC to drop the price for certain cards. I think the UFC should go about a dynamic procing model for its PPV cards. Sure, you can charge $65 for a card that Conor or GSP are headlining, but not a card headlined by Cyborg vs Kunitskaya. If the UFC lowered its PPV price for certain cards, it could attract a larger buy number, which leads to larger viewership #s. This would then lead to the UFC having more bargaining power with broadcasting companies for its TV deal, as well as its sponsors and advertisers. I think the UFC is hurting itself by raising the price at a time when less people are willing to buy cards that aren't stacked. Thoughts?