Conor won the mind game. Eddie got flustered. Eddie got hypnotized. Eddie got psyched out. Call it what you will. Conor won the mind game. At that level, the stronger mind usually wins the fight. The other theory is that first shot badly hurt Eddie, and he just wasn't the same after that. It came early in the fight. Even Joe Rogan said - and I don't know how he knew this, because Eddie bounced right back up, but Joe said it with authority - something like "Conor hurt him bad" or "He got hurt bad". So when you're hurt bad, that can fuck everything up thereafter.