That's also the problem, tho - they know they can frankenstein together an amazing video package out of weeks/months/years of video footage that were largely complained about / criticized / ignored / unnoticed at the time.
They could make Santino look like a world beater. They could make Nick Dinsmore (Eugene) look like a sympathetic ... non-comedy character.
Had to step away from my computer before I could finish my point - I think it's pretty obvious for a long time now, the most important underlying motivation for them is just getting airtime filled. Not storylines, or in a cohesive vision for any given character, but just in filling air time. The rest may be important, but if it comes down to it, they will sacrifice anything to fill that tv time.
With as much money as they have and spend, and the size of their writing staff, they could be doing much better plotlines, have much better characters for everyone, could really revolutionize what we think of as pro wrestling. But they opt for the higher floor with the lower ceiling, than the option with the slightly lower floor but massively higher ceiling.
Like, the holy grail would be a show where the drama is on par with something like Breaking Bad / Game of Thrones, and the fight scenes are ... well, imagine if a bar-room brawl scene in a movie was as emotionally investing - in just the fight itself - as a Styles / Cena pay per view main event. And all that with them having had before that 90 minutes of character build / backstory / rising action.
WWE has these financial resources (I mean of course they couldn't do a Breaking Bad / GoT level, but you get what I'm saying, they have money) but they just churn out weak shit knowing that between all the amazing performers they have and the lifers in the audience who will be at least somewhat emotionally invested no matter what, that they'll have enough stock footage to sustain perpetually