they should have turned him back in 2006, part of his heat is him being lame, the other part is the force fed 'this is who you will like, deal with it' vibe that the WWE machine created. He's a walking corporate mouthpiece. Had he turned heel, I don't think the latter would be as powerful and he would be bigger than he is now.
When he's himself he's a likeable relateable dude. This shit should have never have happened.
The only possible finish fir this match really.