He knows he is one loss away from losing his ridiculous position, and that he very well could lose his next fight, so he's doing everything he can to squeeze every dollar that he can while he is on top. Can't blame him, but color me bored. His success was predicated on being this brash hilarious guy who would fight anyone anywhere. And the guy can fight. But now he's a dollar-diva who wants people to care about his life as if it were a reality tv show, while the division he is allegedly champion is stacked with amazing contenders. It's not even clear he would be the favorite against Ferguson or Khabib. Business over fighting will eventually get people will get tired.