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Meltzers Newsletter:
In 2017, ONE generated only $12,099,070 in total revenue based on very detailed business figures obtained by John Nash in an article in Bloody Elbow. But even that number is misleading because $7,845,564 is income from barter transactions, meaning they assign a revenue to it but the money is then expensed out with a similar money listed as expenses.
The actual major income sources for ONE last year were just $745,115 in live event ticket sales over the course of the year, or equivalent to one mid-level UFC Fight Night event. However, they draw 10,000 to 15,000 fans at shows on a regular basis, giving the impression they are a thriving promotion, meaning almost all the tickets are given away. Total sponsorship revenue for the year was $2,890,017. While they have television deals throughout Asia, the total revenue from all their television deals in 2017 was $593,261. Total merchandise sales were $72,547. PPV revenue was $52,965.
Its total money losses before taxes in 2017 was $25,039,536. And losses have grown each year, with losses of $7,427,857 in 2015, and $14,381,470 in 2016. Total losses since the company has formed are $67,583,925. Essentially this is the MMA version of TNA under Dixie Carter, with the lone difference being no history of TV ratings or live gates, but because it’s MMA, based in Asia, and not pro wrestling, people are still willing to invest huge money into it.
The key expenses are $7,856,380 in employee benefits, $2,910,506 in professional fees, $5,960,433 in event production and $11,030,990 in marketing expenses.
In 2017, ONE generated only $12,099,070 in total revenue based on very detailed business figures obtained by John Nash in an article in Bloody Elbow. But even that number is misleading because $7,845,564 is income from barter transactions, meaning they assign a revenue to it but the money is then expensed out with a similar money listed as expenses.
The actual major income sources for ONE last year were just $745,115 in live event ticket sales over the course of the year, or equivalent to one mid-level UFC Fight Night event. However, they draw 10,000 to 15,000 fans at shows on a regular basis, giving the impression they are a thriving promotion, meaning almost all the tickets are given away. Total sponsorship revenue for the year was $2,890,017. While they have television deals throughout Asia, the total revenue from all their television deals in 2017 was $593,261. Total merchandise sales were $72,547. PPV revenue was $52,965.
Its total money losses before taxes in 2017 was $25,039,536. And losses have grown each year, with losses of $7,427,857 in 2015, and $14,381,470 in 2016. Total losses since the company has formed are $67,583,925. Essentially this is the MMA version of TNA under Dixie Carter, with the lone difference being no history of TV ratings or live gates, but because it’s MMA, based in Asia, and not pro wrestling, people are still willing to invest huge money into it.
The key expenses are $7,856,380 in employee benefits, $2,910,506 in professional fees, $5,960,433 in event production and $11,030,990 in marketing expenses.
