- Joined
- Apr 20, 2010
- Messages
- 41,657
- Reaction score
- 21,637
Source: Forbes
Promoting boxing was pure genius for ONE, and especially getting the SE Asian World Champion from Thailand on their roster. Even while most people tuned in for the boxing match, other forms of martial arts got enormous exposure, and this is only a boon for ONE.
They're doing things the right way, by becoming a martial arts org and not just an MMA org. The ceiling is high, and they're going to grow in popularity more and more, whether they break into the Western market or not.
Some believe you need exposure in the States to be legitimate, and it simply isn't true (re: PRIDE). The market ONE is growing a lock on dwarfs the American market, and is a market the UFC has been unable to successfully break into (which is why they rarely hold shows there). With ONE ready to bust into the Japanese market, we are going to witness some exciting shit in the near future.
Bellator is taking a similar approach, and is obviously studying ONE's game, by breaking into the European market, and claiming a portion of the world that the UFC doesn't have locked down.
I, for one, hope they both succeed in becoming global competitors to the UFC.
ONE Championship’s signing of WBC Super Flyweight champion Srisaket Sor Rungvisai and its first interpolation of boxing into its product was a smashing success.
Per a press release from the promotion, which referenced data from Nielsen, YouTube, Facebook, and Twitter, ONE: Kingdom of Heroes at the Impact Arena in Bangkok, Thailand generated 25 million viewers. It also set a record for TV ratings share in Thailand with 58.5%. ONE reports the show did similar numbers across the region in Asia.
Srisaket successfully defended his title with a unanimous-decision victory over Iran “MagnifiKO” Diaz. The challenger put up a valiant effort, but in the end, the hometown hero had too much power and punching accuracy.
Srisaket, who is one of Thailand’s biggest athletic stars was clearly the primary draw. However, Stamp Fairtex of Thailand thrilled the partisan fans by winning the ONE Super Series Atomweight kickboxing championship with a decision victory over Kai Ting Chuang. There were a total of six Thai martial artists on the card and they combined to go 5-1 at the event. ONE Championship events aren’t available on TV in the United States, however, the promotion launched a new app earlier this year that gives fans across the world access to the shows for free
Promoting boxing was pure genius for ONE, and especially getting the SE Asian World Champion from Thailand on their roster. Even while most people tuned in for the boxing match, other forms of martial arts got enormous exposure, and this is only a boon for ONE.
They're doing things the right way, by becoming a martial arts org and not just an MMA org. The ceiling is high, and they're going to grow in popularity more and more, whether they break into the Western market or not.
Some believe you need exposure in the States to be legitimate, and it simply isn't true (re: PRIDE). The market ONE is growing a lock on dwarfs the American market, and is a market the UFC has been unable to successfully break into (which is why they rarely hold shows there). With ONE ready to bust into the Japanese market, we are going to witness some exciting shit in the near future.
Bellator is taking a similar approach, and is obviously studying ONE's game, by breaking into the European market, and claiming a portion of the world that the UFC doesn't have locked down.
I, for one, hope they both succeed in becoming global competitors to the UFC.