Killing the King/Queen. Dana White and Company

Sherwolf

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Dana and Co., claim to not be biased or care who wins because there's always a new star born. This sounds great and all, but I can't imagine when a PPV King or Queen is dethroned by a not so popular fighter that the UFC brass is not pissed off.

Just a few examples are Cain beating Brock, then being shelved for what seemed like forever, Weidman beating Anderson, and now most recently the fall of Ronda to the hands of a not so popular or marketable Nunes.

Let's face it, there's no way Dana and Co are not pissed at the outcomes of some of these fights. You think they're going to be happy if Conor loses to Khabib? Come on son!!
 
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Fights aren't scripted.

You have to prepare and be ok with anyone losing. Sure they want stars to keep winning but they know that those stars are going to lose eventually.
 
Greedypotomus will be on suicide watch if McG loses to Khabib.
 
Was this the first Fox fight card where Cain vs. JDS were hyped beyond belief but the fight was over in like 30 seconds? If so, that was such a deserved embarrassment for Fox and Zuffa.

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