Just to kick things off, I in absolutely no way mean Conor McGregor or Ronda Rousey. Those two situations are entirely visible so let's just write them off to begin with. But we always hear of this UFC marketing push. It's related to fighter pay, race, age, looks. Everything. But as someone who watches almost as much MMA content as possible, I often find myself wondering where it even is. There are a couple of places I could see it:- Card Choice & Position Putting someone on a big card in a key position can let more fans see that fighter, and their card position makes you feel that they are important. This is specifically true when they are the main event, but even still, I don't see how this is a big deal. Before we ever saw him fight BJ Penn or Frankie Edgar, I made a post elsewhere comparing the position of Yair Rodriguez on cards compared to Paige VanZant and Sage Northcutt. Essentially, Yair had been placed in more favourable positions every time (until PVZ Vs Rose) but for some reason, no one knew who he was but everyone knew Paige and Sage. For that to be the case, surely the marketing has to be done elsewhere right? Dana White's Comments Having the president talking about you for sure makes a difference, only....the president is Dana White. I don't know if it's just me, but Dana doesn't strike me as someone with calculated promotional moves when he's discussing things, and he seems more like he's shooting off the cuff and talking about whatever he wants to talk about. I don't find them to be calculated and intelligent pieces of marketing, and even still I bet I could find plenty of praise comments from Dana on someone we don't consider to be "pushed". Fighter Pay Casual fans buy cards, casual fans don't google fighter pay. It's clear favouritism, and perhaps it's a technical push in that the fighters might be able to afford better training, but it's not a promotional push. Television Slots No one watches UFC Unleashed or whatever so let's write them off. There are the Fox Sports analysts, but I think this is more of a Fox Sports decision and even if it's not, Tyron Woodley is one of the most frequent yet cited as "unmarketed" so I don't see how this could be a factor. Reebok Sponsorships I don't personally see why this would make a difference but just knowing a small amount about advertising leads me to believe it would, so this point, yes, I believe those being marketed visibly by Reebok are pushed a bit. Someone just made a thread about Mike Perry being pushed for example. I'd compare him to seemingly every other person that get's "pushed" in that....where exactly is the push? Fighters seem to get popular organically, either by their skillset, their excitement or their persona. I don't ever see people actually getting pushed and getting different promotional opportunities than others. Is the marketing push real? Or are the UFC absolutely abysmal at marketing and promoting fighters in general?