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Mexico is part of North America he ticks all those boxesDude, that is still very debatable. That's what we are doing now.
Hell, Mayweather is still more popular than Canelo, despite being on and off retired.
Is canelo one of the superstars of boxing? Absolutely.
To answer your question, my definition of "the face of boxing" means someone whose status pretty much transcends the sport and all of the sanctioning bodies...a person whose popularity reaches out beyond the true fans, casuals and everyday folk who rarely if ever watch boxing. For example, you hear the word "boxing" and immediately several fighters come to mind.
Examples of this would be Mike Tyson, delahoya, and to a slightly lesser extent, Mayweather and manny Pacquiao.
And the Spanish channels in the USA is flooded with his mug
What other boxer other than a retired Floyd has that in NA? Who ?
PPV supports that