He's 100% American, born and raised in Ohio. He's a fire fighter. He's good looking. He's crazy into Cleveland sports. He's the HW UFC champ. The fact he loves his Croatian heritage, speaks Croatian, and has a typical Croatian name is why he is not a bigger name in terms of marketing here in the US - and that is wrong. Names like Jon Jones, Chris Weidman, Chuck Liddell, are NOT American names. True American names are Achak, Lallo, or the likes - you know, Native American names.