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- Mar 16, 2013
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Meltzer:
Integrated Sports Media reached a deal with DAZN to distribute its programming in establishments (mostly restaurant and sports bars) around the U.S. The big key they are pushing are Canelo Alvarez fights, but other boxing and Bellator shows are also in the distribution plans.
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Smart to make a direct deal with sports bars/etc.
Not a game-changer, but it shows smart thinking
Integrated Sports Media reached a deal with DAZN to distribute its programming in establishments (mostly restaurant and sports bars) around the U.S. The big key they are pushing are Canelo Alvarez fights, but other boxing and Bellator shows are also in the distribution plans.
---
Smart to make a direct deal with sports bars/etc.
Not a game-changer, but it shows smart thinking