panem-et-circenses
In the garden
- Joined
- May 26, 2021
- Messages
- 6,056
- Reaction score
- 9,314
"The 2024 presidential primary was supposed to lure audiences back to news after several years of flagging interest in following Donald Trump’s eventful departure from office. News outlets prepared accordingly: NBC brought in a new face for its flagship political show Meet The Press, CNN leadership debuted a new primetime evening lineup with the assumption that they’d need heavy-hitting campaign coverage.
Trump fulfilled his duties, roaring back at full force with rallies in front of thousands of rapt supporters and deploying his time-honored campaign tactics, which largely center on bullying his opponents. But even though he appears poised to potentially lock up the nomination this week on a bombastic campaign laced with the kind of once-shocking remarks that used to spur highly-rated days-long news cycles, the evidence continues to show one thing: many fewer people care."
"Media executives are beginning to reckon with the reality that the 2024 race won’t bring a “Trump bump” to save ad budgets or bring back readers, listeners, and viewers. In a public interview at Davos last week, the new Washington Post CEO, Will Lewis said the publication that boomed during the first Trump era will now be looking for subscribers elsewhere."
Semafor
Forgetting the underlying shift in the way we watch media, I think the amount of disregard for the POTUS run is a bit alarming. Most people you talk to who aren't partisans say the same thing: 'the election is grim -- two geriatrics'. That is bad for Biden, sure, but I wonder what the turnout for the election will be, because people just aren't interested this election cycle, which, as you know, is bad for America -- we already don't care what happens outside of our bubble. Biden is invisible, Trump is boring, and we're all looking ahead.
It doesn't help that people don't trust or have faith in journalists anymore.
Trump fulfilled his duties, roaring back at full force with rallies in front of thousands of rapt supporters and deploying his time-honored campaign tactics, which largely center on bullying his opponents. But even though he appears poised to potentially lock up the nomination this week on a bombastic campaign laced with the kind of once-shocking remarks that used to spur highly-rated days-long news cycles, the evidence continues to show one thing: many fewer people care."
Television ratings for the Iowa caucuses were terrible:CNN averaged 688K total viewers with 194K in the 25-54 demo sought by advertisers in the primetime hours of 8 to 11 pm, while MSNBC averaged 1.15 million total viewers, with 143K in the demo. Fox couldn’t crack 2.8 million viewers, with 402K in the demo.
Trump, too, has reached the campaign equivalent of an aging rock band touring on a new album: He’ll try some new stuff, but largely just plays the hits the crowd came to see.
"Media executives are beginning to reckon with the reality that the 2024 race won’t bring a “Trump bump” to save ad budgets or bring back readers, listeners, and viewers. In a public interview at Davos last week, the new Washington Post CEO, Will Lewis said the publication that boomed during the first Trump era will now be looking for subscribers elsewhere."
Semafor
Forgetting the underlying shift in the way we watch media, I think the amount of disregard for the POTUS run is a bit alarming. Most people you talk to who aren't partisans say the same thing: 'the election is grim -- two geriatrics'. That is bad for Biden, sure, but I wonder what the turnout for the election will be, because people just aren't interested this election cycle, which, as you know, is bad for America -- we already don't care what happens outside of our bubble. Biden is invisible, Trump is boring, and we're all looking ahead.
It doesn't help that people don't trust or have faith in journalists anymore.