His instagram and twitter aren't popular, but videos and highlights of him on youtube are racking hundreds of thousands of views. I see casuals buying into seeing this strange but lovable monster who KOs people in a such fashion you can never know with what he will win next. And yes, lovable. Different than his opponents, he has never, save calling bisping a duck, ever disrespected his rivals. Even when Jacare and Weidman and even Kennedy were on the offense, he responded with respect.