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Tupac? He was decently popular while alive.. but his popularity definitely hit overdrive after he was killed. And part of that was due to how he died, and Biggie dying not long after and it’s connection to Pacs death. No one put him at ‘GOAT’ status while he was alive tho. That shit came after he croaked.
Actually, he was "decently popular" through most of his career, but he was completely taking off right when he got killed. Me Against the World in 1995 reached #1 and got a couple of Grammy nominations.
All Eyez on Me was released 7 months before he got killed and was even bigger. It also reached #1 and "California Love" was #1 on the singles chart for two months!
Tupac was one of those rare rappers that reached his peak in his later albums instead of his first ones. And he got killed just as he had become massive. It is true that he only started receiving GOAT consideration after his death. Same with Biggie though. And I think Tupac had a stronger case.
Me Against the World, All Eyez on Me, and Makaveli being released within 1.5 years of each other is insane. All completely top shelf stuff.