I understand Bellator signed the deal with DAZN, but that deal isn't necessarily just to find an American viewership. DAZN is already in other countries and is apparently popular in some of these places, so they're hoping to gain an international audience. But if they want a bigger American audience, they need to do their damnedest to try and get onto network TV. I honestly believe that they will make a play to get on Fox somehow, after the UFC is moved over to ESPN. Not sure how the red tape plays out with Viacom owning Bellator, but there is talk of Viacom merging with CBS anyway, I believe, and those are people who Coker has dealt with previously.
Long windend post short, give it some time. They're playing the long game, and they have a little breathing room with the 100+ million deal they signed with DAZN. That will carry them for a while, and Coker has proven himself previously, surpassing Strikeforce will probably eventually happen.