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- Mar 7, 2017
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I hear ya and u gotta do what's best with your school and your personal philosophy . But u called it : your previous instructor was socially awkward. That was the problem . And if u do it right u ain't really SELLING anything . I never put pressure on prospective students to do a long term contract but if they ran the numbers , they would see month to month( we charged them more ) would not be economically beneficial in the long term for them. And you want somebody long term right ? You're not just looking for 6 month students , right ? You'd like to see them develop over the years I'm sure ...you sound like you have a lot of integrity and I respect hat ...I understand the contracts but it goes against what I hated most at my last school which was the high pressure to do a long term contract. I signed up and contract ran out then every 12 months it was this awkward business dealing with the owner and his father. They are socially awkward people and 2 years in he jumped 100% no board the Lloyd Irvin train and it became more about the money than anything. His long term retention rate is SHIT but his marketing and white/blue belt rate is awesome. But open for 9 years and most higher ranks have left .... something is wrong.
So my entire anti contract stance is based on that. If I had a contract with students (I started out with them) and they said they wanted to leave because "i want to train elsewhere" or "bjj is not for me" then I would let them out. Don't want to charge an ETF for someone who doesn't want to train. Flat out I can do this BECAUSE it's my side gig though, I get it. I'm a terrible businessman in that sense and I won't let people even sign up their first 3 classes. I tell them come back for your second week before I will take a payment. Some say get someone to sign up right away/first night but I don't and I've got a very high retention rate/close rate. If they come in the door I've closed 90% of people.
I know I'm going against the grain with my philosophy but it's built a terrific culture so far and my students love it/appreciate the way I run things because they never felt pressure and how laid back I am with it. I want people to be there and my referral rate is very high because of it in a very saturated market like DFW.
Ultimately it comes down to my 2 main rules
1) Don't be an asshole
2) Over deliver on your product
That's done well but I'm still new to the game, but growing at decent rate and running out of room already. I understand what the top guys do, I know Lloyd Marketing, I know the Paul Halme/Alan Belcher models and I get it. But What I want to do personally is different and I truly believe in my vision and the way I'm doing it. I might pass up some dollars short term, but I'm focusing 100% on the long game and having people who want to be there because they love my product me/not because of some contract or sales strategy. Just my side of the coin.
I don't see anything inherently wrong with contracts either . It protects both parties. Buy a car ? Contract ....House ? Contract . Are those inherently evil contracts ( they could be , but buyer has to know what they're signing ). It's all in how u present it and the product /service had to be good .
Sorry u had such a bad experience with your previous instructor and I understand the hate for the Lloyd Irvin style marketing /sales pitch . But there is a middle ground between " I only teach for the integrity of the PURE martial arts" l type instructor( which you appear to be ) and the sleazy Lloyd Irvin style type marketing . It's not an either / or proposition . Like I said , students at the school I was at had the freedom to do month to month but most wouid like the school and would do contracts cause they'd save buckets of money in long run . And I wasn't a hard seller with pressure and all that .And you are planning on these students. being with u a long time right ?
And there is something very adult about signing an agreement . It shows maturity. They can't just say " oh I don't like this anymore . " or " im having trouble paying for this ." It teaches people to be fiscally responsible . Or not. My instructor had a heart . He'd work with them if they had a difficult situation come up in their life or something and they couldn't pay . But it was the exception rather than the norm. . It wasn't black and white . You're spending your valuable time with theee people for s reason . It's just security for u and them .
But..the most important point of all this is and you said it...it's a SIDE gig . Yes you love it . Yes you care . But it's not your primary source to eat. You may feel differently if it was. Or not . Look I can't change your mind . U obviously know a lot about the industry and the types of sleazy people that can be in it ( that's any industry really ). U sound like s good , capable , moral instructor and I wish u well , but we agree to disagree . But I really wish the best for u .,
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