This isn't new. Floyd helped Dana make some money by wearing his company's patch on his trunks. Floyd is very generous to the people he has around him, and Dana was once one of those people.
It is kinda funny how Floyd says, "He was a nice guy, a nice square guy. Now he shaved his head and acts rugged and tough," or something like that.
It's also very telling that when Floyd was asked about all these UFC fighters, he completely ignored the fighters, and responded directly about the CEO. Floyd doesn't see himself on the same level as anybody in the UFC.