WME's modus operandi is to put one or two name fighters on a card and then have gobshite Dana White Contender series cans and wmma fighters on 95% of the other card. I see cards now and I have no idea who 90% of the fighters are, and most make their debut a few days before on his interweb series that 10 people watch. Bellator is going to over take UFC in the next five years, as all the top and name fighters are goin there, not to mention they gobbled up all the young talent like Pico, Ed Ruth, Swagger and Conor lite.
Coker just understands the DNA of the fight fan and industry better, was a real fighter and was doing fight promo while Dana was a bell hop in Boston. On the other hand, the Fertittas just had deep wallets and bought org's that already existed and were successful, from UFC to Pride to Strikeforce. Dana's greatest contribution was thinking up the brilliant idea of a reality TV show, at a time when everyone and their Mom was doing a reality TV show. Boggles my mind how people think Dana is some kind of promo genius, and now on his own, we see the results: all loyal employees fired, all stars gone or unhappy with the UFC, cross promo (something they never allowed), terrible rating and PPV #'s and elite talent going to other organizations.