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You're right on the economy : I just checked the GDP of those 3 countries.
MAYBE though the Khabib factor will at least give the UFC an incentive and leverage to re-negotiate their fixed-price deal with Russian TV? @FrankieNYC seems to have a good handle on all this stuff, he may have good input.
Maybe, we'll see. But I'm sceptical how much juice can be squeezed from that particular lemon. Khabib is not ethnically or culturally 'Russian', and as such I suspect that his potential popularity, even in Russia, Is very limited. He is a Dagestani and a Muslim and, fairly or not, that is an issue.