If 225 only did 150k - 250k buys, is crazy to me. I'm not gonna say this is the magical fix, but I think it may help a bit. Have a PPV once every month and half or so, maybe even 2 months. 6 - 8 a year. I know fighters need to prepare for a fight, months in advance... which is what an NDA is made for, because what ya do, in my opinion is to not announce who's fighting on the next PPV until the end of the whatever PPV event you're watching. This would probably help with people waiting for a "better card". Sure Whittaker vs Yoel fighting, but Stipe vs DC is next, think I'll just hold off until that one". I think it'd help stack PPV's by having less of them. I just kind of thought of the idea because I listen to a lot of old Howard Stern shows, and his thing was not telling listeners when he'd be off, that way they might tune in and think it's a new show... if you tell people in advance that you're gonna be out next Monday, people tune in to something else or play their Ipod on their drive to work. Yo Dana, you read this and need some help running an organization that was driven up to a price of $4 billion and want to make it $8 billion in another 10 years, let me know. Hire me as your equal and I'd fire you and start paying fighters what they deserve, and I'd "Yoel" the contract you signed with Reebok.