And if so, how could they do it? I was thinking about it after seeing the talk of McGregor x Khabib, and that if they did that fight in the UK or Russia, it would have a great gate but probably lose a large number of ppv's due to time zones. What if they moved all their ppv's to free tv, and got large sponsorship deals like PRIDE did? Certainly on a McGregor card, I'd imagine they could milk ALOT of money from sponsors, and whatever network it was on could ask insane amounts of money from advertisers (speaking if it were a "big" fight, like the one mentioned above). Hypothetically, how do you think they could, should, or would, do it?