Does a fan have a responsibility to not buy a fight to send a message to the UFC that they don't want gimmick fights? (Bisping/Hendo or whatever). The way I see it is the hardcore fans will complain about matchmaking but buy the fights anyway. I know that's what I do. The casual fans will only buy when the main fight has names they know. So the UFC can sell fights to pissed off hardcores who will begrudgingly buy and to casual fans and have no consequence for shit matchmaking. I don't see a reason for the UFC to change unless the hardcore fans step up and make their voices heard by refusing to watch/buy ppv or buy tickets to the cards that have bad match ups.