The .3 ratings for 18-34 was actually considered good for that particular night.
In fact, the 18-49 and 25-54 age groups did much worse for PBC that night. Those groups had average ratings for PBC.
UFC on Fox 20 on the other hand had a lot of people watching TV that night, which raised the rating standards, and they still stole all the ratings for all demographics. It was crazy. They even scored the highest women (because of Holly) numbers.
Deontay/Arreola got the worst shares possible for women that night.. In fact, I think a large portion of UFC's consistently high ratings is because they are able to draw female viewers. PBC always ranked lowest in women.