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DAZN may have been a great deal financially, but in the long-term, this will further reinforce Bellator's existing market penetration problems.
If you couldn't grow your audience on a cable TV station accessible to 93 million homes, then good luck doing it on a paid streaming service with <500,000 subscribers.
I agree. Streaming may be the future, but Bellator lacks the brand recognition of UFC / ESPN, and moving their content online is a riskier move for them than for UFC/ESPN. I want them to succeed, but I don’t think thst this is a good move.