The ongoing UFC anti-trust lawsuit continues to reveal interesting tidbits, including that Dana White very much takes credit for Conor McGregor’s rise. He stated the following in a deposition.
“Four years ago, Conor McGregor was available to everybody. Bellator, ONE FC, UFC, everybody out there. Do you know who went out- he was- he was 7 and 2, Okay? Guy’s record was 7 and 2. There’s a zillion of them, right? I went out and got Conor McGregor. I saw him, I liked his personality, and I turned him into a star, one of the biggest stars on earth right...”
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This is factually incorrect as well as misleading; McGregor was already a two-weight champion in Cage Warriors with considerable hype, and his record was 12-2 when the UFC signed him.
https://www.mmamania.com/2018/2/22/...-credit-for-conor-mcgregor-rise-in-deposition