He is the reason this sport will never grow, never get elite level athletes. Why would an elite level athlete want to fight in the UFC? So he can become a legend & be treated like Ken Shamrock or Frank shamrock? Or Tito? randy courture? Anderson Silva? Jon Jones? Aldo? Might Mouse? GSP? These are the best fighters from each era, Dana white literally shit on each and everyone of them at some point of their career. Why would an elite athlete want to work for this man? The ONLY fighters that Dana ever gave a shit about are Chuck, Rhonda and Conor. That's it!!!! He has a horrible reputation that will forever hold the UFC back from reaching that next level. Fire Dana!!!