Who woulda thunk it? Who would have ever thought that Dana White would promote the highest selling boxing PPV of all time? I think Dana wants to make Conor vs Floyd happen because of his ego. He's going to go down as easily the best combat sports promoter of all time. Biggest MMA PPV = Dana. Built the UFC = Dana. Biggest boxing PPV = Dana. Boxing is his real love and he's going down in history as a legend in it.