UFC 230, one of the biggest cards of the year with DC headlining against a fan favorite did 250k buys. UFC 222, a throwaway card with a last minute Cyborg fight against a fighter most people had never heard of did 260k. UFC 226, the heavyweight super fight with DC facing the most dominant UFC heavyweight champ ever did 380k buys. The same number as UFC 219, with Cyborg fighting a 1-3 Holly Holm. Cyborg as a champion of a nonexistent division with very little promotion is drawing the same or better buys as the heavyweight/light heavyweight double champ and one of the all time greats. It's time for the UFC to start hyping her up and throwing their promotional weight behind her.