what i dont like that UFC are going with this risky moves that will kill their biggest cash cow. Instead of rebuilding him and his brand so they will get their money back in a longer term. they want to destroy the hype behind Conor. If conor lose this fight which is very likely, his stock will drop even lower. Nobody wants to see a trash talker that lose every fight. Instead, they should rebuild him, give him Barboza or Gathje so that he can get his confidence back and than maybe some big fight. I think that even Poirer makes sense now. Stop destroying his career and making him a Sonnen character that is only good for talking. Is Dana afraid that his poster boy is done so he tries to squeeze the last juice in him?