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I've been thinking about this as well and could probably have a long discussion about this.
He sold tickets to an interview and garnered enough attention to set up a contest with the highest paid athlete in the world in an entirely different sport.
Think about that...
It's been years since any of us have really stopped to think about McGregor.
Once the world promo tour for the Aldo fight happened in 2015, no one was on the fence about McGregor. Since then, if you're a fan all you do is post a gif of him blasting Aldo (preferably the one with Jose's head enlarged imo). Doesn't even matter what the topic is. And if the gif doesn't work, then move on to talking about how much money he has.
And if you're a hater, all you do is gripe about him never defending a belt. You're right, of course, and he never will. It doesn't matter what the subject is, even less than it matters to his fans. If that doesn't suffice, then post a gif of Nate choking him out, post some nonsense about how Nate won the rematch, undercut Nate as a poor fighter.
McGregor is easily one of the most interesting phenomena in MMA history, whether you love him or hate him, but no MMA fan ever actually thinks about him. He's one of the better MMA strikers we've seen and an amazingly gifted promoter. He finally did what most fans have been rooting for since Pride went under and stuck it to the man. He told the UFC to jump and made them answer "how high". And of course he's hated for it, as the same unreflective fans who hate how the UFC has all the leverage seem to hate it even more when a fighter has some too.