We are in the money fights era (which I expect the UFC will slowly move away from once a network deal is secured & they no longer have an astronomical to debt to pay off). If RDA gets the title shot and beats Woodley, the stars will have aligned for Conor once more to get a huge money fight and put himself in the history books. This massive success will be met with an equally large amount of criticism but this scenario is certainly feasible. The reality is the true price of a product is what people will pay for it just like anything you are able to negotiate you've earned. Disclaimer for the bleeding hearts: Put merit aside, it's obvious he hasn't earned it by traditional standards.