Conor McGregor’s whiskey, Proper No. 12, sets ‘sales’ and ‘buy’ records despite abysmal reviews

Discussion in 'UFC Discussion' started by hasar, Oct 12, 2018 at 9:53 AM.

  1. hasar

    hasar Black Belt

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    Former UFC lightweight champion, Conor McGregor, has nearly 30 million followers on Instagram, so when “Notorious” announced he was the proud owner (and chief marketer) of Proper No. 12, his new Irish whiskey, a bunch of them probably ran out and bought it.

    Many, I’m sure, soon regretted it.

    By this point, based on volume, McGregor may be fast approaching that billion-dollar mark estimated by UFC President Dana White. That said, it will be interesting to see if whiskey drinkers come back for another bottle, or if Proper No. 12 drops out of the top 10 like a blockbuster movie that opens huge — then tanks when people realize it’s junk.

    https://www.mmamania.com/2018/10/12...sales-buy-records-despite-abysmal-reviews-mma

    • Proper No. Twelve sold more than most brands sell in a full year in just the first few weeks on the market in Ireland and the USA.
    • Six months worth of product was shipped out within 10 days of launch. The team had bottled what was estimated to be enough for six months of strong sales. McGregor had said it wouldn't be enough and he was right.
    • Key liquor stores, including TESCO, are putting signs on their displays limiting the amount of product that consumer can buy due to them selling out too quickly. Binny’s sold out of Proper No. Twelve in all 40 locations in one weekend.
    • Proper Whiskey has over 257,000 followers on Instagram. This makes Proper Twelve one of the top five most followed spirits brands on Instagram. By comparison, Casamigos only has 124,000 followers, Jameson has 115,000 followers, and Patron has 216,000 followers as of this article's writing.
    • McGregor himself will be donating $5 USD for every case of Proper No. Twelve sold to First Responders, up to $1 million USD per year.
    https://www.sportskeeda.com/mma/a-l...nor-mcgregor-s-proper-no-twelve-irish-whiskey
     
    Last edited: Oct 13, 2018 at 7:11 AM
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  2. KantoTerror

    KantoTerror Silver Belt

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    I'd take Ray's red jiffy wine over that proper 12 whisky...[​IMG]
     
  3. Ruthfella

    Ruthfella Blue Belt

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    WHO buys this shit?
    Irish alcoholics?
     
  4. Reach4theSky

    Reach4theSky Playin' a riddim

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    It’s like ‘New Coke’ ,everyone will try it at first then sales drop afterwords cause of the lack of repeat buyers..
     
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  5. deadon

    deadon White Belt

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    The reviews are aweful. I'm sure Conor fans could care less.
     
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  6. Bob Sagat

    Bob Sagat Purple Belt

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    Brash, Outspoken, but comes up short. How fitting.
     
  7. Notoriouslefthand

    Notoriouslefthand Blue Belt

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    Proper twelve already took over whiskey business. Now i see August McGregor becoming one of the most iconic clothing brands in less than 2 years.
     
  8. Gilday

    Gilday Red Belt

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    Lol of course it's going to sell a load quickly, it's a big star releasing something

    Look at how the sales are in a few months and see if there's any consistency
     
  9. The-AxeMurderer

    The-AxeMurderer Red Belt

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    This must have been what he meant by losing the battle and winning the war.....
    {<jordan}
     
  10. The Witcher

    The Witcher відродитися Yellow Card

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    All whiskey at that price tastes like demon spitfire. His name value alone could make it a very profitable business.
     
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  11. lsu480

    lsu480 Yellow Belt

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    Proper 12 is the finest Irish whiskey in the market. Fook the Jameson Brothers!
     
  12. tehJameson

    tehJameson gg well played

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    I had a shot last night just because my buddy was buying a round. Holy fuck it's just pure gasoline, terrible stuff.
     
  13. Roop Holstry

    Roop Holstry Red Belt

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    Further proof that most people are stupid and easily conned (not that we needed any)
     
  14. chinarice

    chinarice Gold Belt

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    Had a couple of drinks. Saw a couple of things.
     
  15. DariusTheGreat

    DariusTheGreat Green Belt

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    I think Conor knew that so he milked that shit in the press conferences leading up to fight and marketed it as much as possible to make as much as possible, before hell breaks loose.
     
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  16. Rockapotomuss

    Rockapotomuss Woke Based Poster

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    I had a bottle. It’s not that bad. I couldn’t tell it apart from jamiesons.
     
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  17. BeerAndKush

    BeerAndKush #PaulieBless

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    Yeah it’s a hit with the homeless.
    They enjoy getting drunk off cheap rockgut.
     
  18. HNIC215

    HNIC215 Semper Fidelis...

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    Some reviews of this shit... <{Heymansnicker}><bball2><{Heymansnicker}>
     
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  19. Krixes

    Krixes Black Belt

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    I don't drink but my neighbor said it's pretty good for the price.
     
  20. IloveTHIS

    IloveTHIS Yellow Card Yellow Card

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    lol get owned all you fucking haters.

    but but but but CONOR IZ GOING 2 GO BANKRUPT!

    the dude prints money
     
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