Chuck v Tito Golden Boy MMA, only 40K PPV buys, lol

Dessyboy

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https://www.mmafighting.com/2018/12/1/18120165/liddell-vs-ortiz-3-estimated-at-40000-buys



Tito Ortiz defeated Chuck Liddell in the Liddell vs. Ortiz 3 main event. Esther Lin, MMA Fighting

Saturday’s debut of Golden Boy MMA, featuring the third meeting of Tito Ortiz and Chuck Liddell, was a massacre inside the cage, and apparently out as well.

Preliminary pay-per-view estimates from a number of sources indicate approximately 40,000 buys through traditional television pay-per-view. That figure doesn’t include whatever streaming pay-per-view numbers there might have been, which, for a show like this, would not be expected to be significant.

The number is much lower than the 200,000 that Ortiz was talking about earlier in the week and the 200,000 to 400,000 number thrown around by promoter Oscar De La Hoya in the week leading up to the fight. Those in the pay-per-view industry before the show said sales were “ice cold.”

What makes that number stunning, and other reports from both Yahoo and the Los Angeles Times pegged it at 25,000 to 30,000 buys, is that clearly there was interest in the fight. But fans were also not willing to pay to see it, even after the price was reduced to $40 over the last week after poor advanced sales. It showed that type of lowering of price isn’t going to make a big difference in getting people to buy.

The show had 500,000 Google searches, an interest level equivalent to UFC shows that would do 170,000 to 240,000 buys.

Nobody but the UFC has been able to make pay-per-view of MMA work to date. Bellator tried and hovered around 100,000 buys before sticking to a television-only strategy, until signing the recent DAZN deal.

Fights like Ortiz vs. Liddell that Bellator has promoted on television, have done huge television ratings. This one would have been expected to do so as well. But for whatever reason, there was interest in the show, but people were not willing to pay for it.

This may still show that television promotion is a must to make pay-per-view work. Golden Boy did media, but did not have a television platform to directly promote this fight, nor countdown shows and studio shows building it like UFC has.

There was also a lack of depth on the undercard, but pay-per-views are drawn off the strength of the main event, not based on the undercard.

In the end, as big a star as Liddell was, the public wasn’t that interested in seeing him fight again after eight years off and being just shy of his 49th birthday.
 
About as expected, considering they dropped the ppv that's considerably bad. It's incredibly difficult to enter the mma ppv market, the casual western fanbase isn't too open to new mma organisations and on top of that, most do want not want to pay for a ppv.
 
curious, why do so many of you want goldenboy mma to fail?
 
curious, why do so many of you want goldenboy mma to fail?

For selling a whole event around 1 fight that had an expiration date overdue 10 years ago?

I, personally, cannot say I'm a hater.
They have at least 1 good prospect with Winn, and WW Tibau can also be interesting.
But de la Hoya doesn't even try to promote them, all he wanted was Tito-Chuck and money grab...so yeah, I hope he loses more than he gains from this.
 
40k? I was expecting 10 at best. Great job Oscar.

Can't wait for the next event
<36>
 
Why do you think it's funny? You like that someone that was revered by so many had to prostitute himself and that the buys were lower than a UFC event?

Why are you listing a bunch of redundant things that anyone on this forum knows about the fight card?
 
Not surprising.

God, I can't wait for the day PPV MMA is dead or at least goes down to a manageable level, like 4 events a year that make it worth while to be on PPV.
 
I expected a lot worst man, hard to believe that many people really had an interest to see that fight.

{<huh}
 
Tito plams tp makr 30% of all ppv sales. By my estimations that makes him about tree fitty
 
Not surprising.

God, I can't wait for the day PPV MMA is dead or at least goes down to a manageable level, like 4 events a year that make it worth while to be on PPV.

Sadly with the new deal UFC made, that doesn't look to be soon
 
Not surprising. No one wants to see two old guys fighting for $40 dollars.
 
39,999 too many.

The only buy should have been Tito's mom.
 
Online is usually around 15% these days. So 45,000 ish or so. This was a stream show to a ton of people. No way we will ever know, but I would love to know how many people just streamed.
 
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