Chael’s argument is basically the same as the title of an old snoop dog album “The game is to be sold not told”. He says that Rogan is an idiot for saying that Colby’s incessant running of his mouth is all a ploy to attract viewers to watch the ppv (which is true). Chael is basically defending a pro wrestling schtick/gimmick where the commentators must help sell the wrestler’s (or in this case the fighter’s) fictional personalities, but fuck that, how about keeping mma as close to a real sport instead of fake wrestling? One that is a dignified Olympic level sport? Nah instead Chael wants to turn mma into pro wrestling with fake personalities and narratives. Boo this man. I’m not even defending Rogan because god knows the hyperbole king has created numerous hype jobs all on his own, but in this specific case he is right. Let’s keep this a sport or else soon we will have influencers (fighters) becoming role models to this youth of impressionable fans that will actually start to believe that mma is about creating a fake personality while forgetting that martial arts teach good values like discipline, honesty, honor and integrity. By some threads and posts I’ve seen here, it looks like it’s already happening.