So it seems every couple of days there is mention of PPV numbers declining, old fans being fed up of the new product and people hating the money fights. MMA is long removed from the days of nu metal and tapout shorts but the new product is so bland and the events so numerous it's hard to keep track of even for an experienced fan. I'm bored as fuck of hearing about this new "super athlete" and whatever shit he talks on social media, it's almost like these guys have to get into a nut swinging contest to even try and get the non die hard fans interested simply because there are no other avenues to showcase themselves. The previous era's fighters were appealing because they had unique personas and styles, this isn't WWE obviously but a signature image goes a hell of a long way. Chuck Liddell was a pot belly mohawked guy with nukes in his gloves, GSP was the consummate professional who could adapt to anyone, Anderson Silva was an artist. I don't want a movie style trailer to hype the fight, get me interested in whoevers competing so I'll stick by them for the long run and not for a singular event. I think they need to allow fighters to have their own personality and build stars that way, go in depth into a fighters MMA background, focus on their best techniques in the promos prior to the fight similar to the "signature moves" videos the UFC were putting out a few years back. Hell, even let them design their own signature shorts with reebok once they hit main event status so that people will actually buy them instead of those boring fight kits they aren't managing to sell...Take a page out of the early UFC's book, give the casual or new viewer something to latch onto and teach him about each fighters skills or get them to demonstrate some of their victories or highlights from their own perspective, It's not hard to get a fighter to demonstrate their striking or submission skills for a quick promo after all.