Bellator to Rise? CBS and Viacom in talks to merge

Discussion in 'Worldwide MMA Discussion' started by SSgt Dickweed, Jan 19, 2018.

  1. SSgt Dickweed Brown Belt

    SSgt Dickweed
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    #1
  2. MiroHa Red Belt

    MiroHa
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    How long until there's only one media company left in the States?
     
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  3. skylolow Silver Belt

    skylolow
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    I doubt it would offer any change for Bellator.

    These large commemorates mostly let the smaller entities run/stand on there own and will rarely step in unless heavy loses continue to drag the large commemorate down. For the most part I'd assume business as usual with Bellator.
     
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  4. Cousin Oliver Purple Belt

    Cousin Oliver
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    The main benefit would be that a combined Viacom-CBS company would have greater negotiating leverage with cable providers, and would likely see higher fees and subscriber counts for Viacom channels than they are seeing now. Viacom alone doesn't have strong enough content to force providers to pay a premium for their channels. Many providers have dropped all Viacom channels over the past 2-3 years, rather than give in to Viacom's demands, and that is reflected in Spike's plummeting subscriber count (they've lost ~10 million subscribers in the last 2 years).
     
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  5. AGEZ909 Brown Belt

    AGEZ909
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    We don’t know what this could mean

    It could be business as usual. It could mean that too Bellator tentpole could
    Be on cbs. I would love to see that

    Having Bellator on network tv would allow them to reach the masses.. this would be a huge jump in the right direction.
     
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  6. Baba Ghanoush Brown Belt

    Baba Ghanoush
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    I read some ridiculous statistic that after the Fox deal 40% of content shown on TV belongs to Disney.
     
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  7. mjmj Black Belt

    mjmj
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    I think it's more likely Bellator would be sold than for CBS to try to do anything with it. It's a tiny part of Viacom, as part of CBS I think they would see it as a losing entity. I could be wrong though.
     
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  8. RTL NostraMMAus

    RTL
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  9. fonzob1 Yellow Card

    fonzob1
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    Viacom and CBS were merged at one point in time, and then separated. Strange that they would merge again. I guess that means Star Trek on Paramount again.

    Potentially, we could see Bellator fights on CBS network television just like we currently see UFC on Fox.
     
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  10. USAUSA1 Green Belt

    USAUSA1
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    CBS sports network need material.
     
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  11. adifighter86 Orange Belt

    adifighter86
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    It would be like Strikeforce all over again with CBS.... Which is great.
     
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  12. AGEZ909 Brown Belt

    AGEZ909
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    Posted a link on this


    Stock has actually risen for Viacom and cbs because of these talks
     
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  13. tithas Purple Belt

    tithas
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  14. Jopious Extronimous Green Belt

    Jopious Extronimous
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    For Bellator to benefit from a potential deal like this, they first have to have a product that doesn't suck.

    Chael vs Rampage and Fedor vs Mir in 2018 isn't gonna cut it.
     
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  15. SSgt Dickweed Brown Belt

    SSgt Dickweed
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    Can anyone breakdown how much these streaming services cost per month? I don't live in the US.

    Netflix
    Amazon
    Hulu
    UFC Fight Pass

    Apple - are they taking preorders for their upcoming service?

    And how much does cable TV in the US cost per month?
     
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  16. tithas Purple Belt

    tithas
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    Netflix is 9-14 depending on the amount of streams and streaming quality.
    Amazon is 99/year for prime.
    Hulu is 8ish a month
    Fight pass is 10 a month.
    Cable varies greatly by region and package deals. I currently pay 150 a month but that is for 100MB cable, TV with all premium channels and phone service. Cable internet alone cost 50-80 a month depending on speed and region.

    FWIW I have all them except fight pass currently.
     
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  17. SSgt Dickweed Brown Belt

    SSgt Dickweed
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    [​IMG]
     
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  18. RTL NostraMMAus

    RTL
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    Actually, that's the only thing that will cut it.

    If they put on a card with only homegrown Bellator talent (IE: Chandler, Pitbull, Lima, McGeary, etc.), it'll be a broadcast TV ratings disaster of epic proportions.
     
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  19. Jopious Extronimous Green Belt

    Jopious Extronimous
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    So the gameplan is "use subpar MMA with old people to attract viewers"? What are you attracting them to? Fighters who are making 2500K and having to sell tickets?

    Bellator simply doesn't have the talent to be putting on consistently good cards. UFC barely does right now, and Bellator only exists at the moment because of their scraps.
     
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  20. RTL NostraMMAus

    RTL
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    Again, a Chandler-headlined (and I'm using Chandler because I think he's the closest thing Bellator has to a homegrown star) show maybe does a 0.5 at best on primetime broadcast television (which would be disastrous).

    Put Sonnen in with the right opponent in a grudge match, and you might get 2.0 - 3.0. Unfortunately, I don't think there's anything Bellator can do to do Kimbo Slice numbers—even if they somehow got St-Pierre (who there's no evident grudge match for—maybe Askren if he turns it up, but he's too awkward a talker to cultivate big numbers).

    MacDonald and Mousasi are not stars, and neither are half of the HWGP. Actually, you can probably select 10-15 fighters / retirees outside of the UFC who hold 99% of the North American drawing power. If I had to make an educated guess:
    1. Chael Sonnen
    2. Ken Shamrock
    3. Tito Ortiz
    4. Chuck Liddell
    5. Randy Couture
    6. Fedor Emelianenko
    7. Rampage Jackson
    8. Wanderlei Silva
    9. Matt Hughes
    10. Dan Henderson
    11. Mirko Cro Cop
    12. Frank Shamrock
    Notice a trend here? They're all "washed up hasbeens," but it doesn't change the fact that they have the biggest name value + drawing power on the worldwide MMA scene, because they all established their names during the boom era and have attained legendary status (regardless of current condition).
     
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