I'm not American either. Canadian here. But what you're suggesting they market Stipe as is something that the UFC has tried many times in the past and without much success. It worked one time with Couture because he was the original All-American working class nice guy. They then tried to duplicate that by investing heavily in marketing Rich Franklin as the All-American working class nice guy who happened to be a school teacher, and while he had some success as a PPV draw, it wasn't nearly to the level that they were envisioning with him. The fans saw it as a "been there, done that" situation as they already had Couture. Same thing in more recent years with guys like Frankie Edgar and Chris Weidman. They're portrayed as the All-American working class nice guy who drape themselves with the American flag and neither have been able to go on and become big draws on their own. There's nothing unique about them and that's one of the main selling points when it comes to fight sports. If you look at all the biggest draws in UFC history they all had something very unique to sell to the public that the UFC hadn't seen before.
Thanks for taking the time to share your insight in a mature manner.
I have to disagree with your assessment of Rich Franklin. He was a very big star for the UFC, and one of my favorite fighters - ever... even till today. But the problem was that he simply couldn't beat Anderson Silva. God how I wish USADA was around in that era. Anyways, my personal feelings aside, the UFC has tremendous success with both Couture and Franklin. Hell, they even made a franklinweight and that would sell as the main-event. They could main-event Rich Franklin anywhere, and that arena would sell...
You'll find a lot of diehard Rich Franklin fans like myself lurking around sherdog.
Anyways, on point, being a firefighter is much different from being an all-American poster boy. The average man is not an all-American college star. The average man, can however, identify with being a firefighter. That's my opinion on it at least.
I'll tell you the real reason why they won't spend money on marketing Stipe, its because Stipe has been unhappy with the UFC since the Overeem fight, and is now leveraging his position against them for a bigger deal after finding out that the challenger made more money than him in their fight (which is fucking unfair IMO).
So, until that is resolved, they're not going to promote him on any level.
And its not because he doesn't have unique attributes- he's the most well rounded HW mixed martial artist in a very long time... possibly ever: Golden Gloves winner in boxing, NCAA wrestler...MMA champion with a chance of making history for most consecutive title defenses.
This is just a different era of MMA. The UFC under the Hollywood agency, wants angles... gimmicks, stories... 'talk'... and other TMZ shit. Stipe is not up for all of that. Hell, even GSP didn't fit their mold anymore - they told him they'd have to spend millions reintroducing him to the market (last year)... despite GSP being the top accumulated-PPV draw in UFC history. That humble and noble martial artist honor thing is gone... and so with that, yes, Stipe has nothing unique to offer the current UFC regime.
However, they could still surely promote him on multiple levels with the FACT that he's the most dangerous man on the planet. If they can convince people that Ronda Rousey is the best female athlete on the planet, they should have some success in making people believe that Stipe is the best fighter in the UFC at least, even if not in the entire world.
Stipe Miocic has 2 losses in his MMA career (as a HW), and is undefeated against Fire. BAM