So I was thinking today about UFC promoting fighters. The main argument against this is that fighters should promote themselves, but in every other sport i've seen athletes who are talented are promoted by their organization. I don't really watch NFL or NBA, but I can't think of any many A list celebrity athletes who have good personalities. Most basketball players and football players are dull and boring. That doesn't stop them from being extremely popular. Take for example Khabib. The Khabib that became popular during the buildup to the Conor fight is the same Khabib we've always known. Khabib became famous but didn't have to change his story. He was always the same person and if the UFC pushed him sooner and spent money promoting him all this time he could've become an star earlier. I think a big part of creating a star is getting 3rd party creators involved. A big reason Conor blew up and others alike was because of YouTube content. It also wouldn't help if the UFC payed big YouTubers and Instagram stars to promote their events/fighters. I could come up with tons of obvious ways to promote certain fighters and increase the UFC's stock but this type of archaic promotion will only go on for so long. It seems like the UFC is content with their current hardcore fans and casual fans who sits and eat at bars, but don't realize they can gain more mainstream recognition for certain talented fighters if they played their cards right.