Brock has never been KO'd and I doubt he ever will be. He's lost by TKO but he's never been knocked unconscious. He also beat a much younger Frank Mir than Fedor did. What really matters, because its a business, is who sells more PPVs. Brock had several PPVs over the 1 million sales mark and Fedor's best was something like 100,000 buys. Fedor was a great athlete but had no personality with translates to no reason to care whether he wins or loses which is why people didn't buy his PPVs. With Brock you either buy the PPV to see him win because you like him, or you hate him and buy the PPV to hopefully see him lose.