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Dana White has promoted thousands of fights during his tenure as UFC president, which has lasted the better part of two decades. There’s one bout, however, that stands out above the rest.
When it comes to promotion, White said he has a rather simple formula and mentality behind it.
“When we put together fights, my job, because everyone is going to have an opinion right away saying, ‘This guy is going to win!’ My job is to get you to question who you think is going to win this fight,” White said in a recent interview with Tony Robbins. “So I need to gather all the information I can get on both guys and then I need to sell you on why this fight isn’t going to go the way you think it’s going to go.”
Within that model, there’s one matchup that White proudly stands behind as an exceptional moment of delivering on his job. It was the women’s bantamweight title fight between Ronda Rousey (12-2 MMA, 6-2 UFC) and Holly Holm (12-4 MMA, 5-4 UFC), which headlined UFC 193 in November 2015.
Few gave Holm much of a chance of beating Rousey – let alone in the fashion she did. White said that was an example of how the unexpected came to fruition.
“I would say my best one is Holly Holm versus Ronda Rousey,” White said. “I did a really good job with that one. When that fight came out the odds were incredibly huge that Ronda was going to win that fight. Nobody gave Holly a chance. I said, ‘Ronda’s never fought anybody like this. Holly striking, her head kicks, her this, her that.’ Even Joe Rogan said, ‘There’s no way Holly Holm wins this fight.’ Not only did we sell the fight, but Holly Holm won the fight.”
https://mmajunkie.com/2018/08/dana-...d-fight-ufc-193/amp?__twitter_impression=true
When it comes to promotion, White said he has a rather simple formula and mentality behind it.
“When we put together fights, my job, because everyone is going to have an opinion right away saying, ‘This guy is going to win!’ My job is to get you to question who you think is going to win this fight,” White said in a recent interview with Tony Robbins. “So I need to gather all the information I can get on both guys and then I need to sell you on why this fight isn’t going to go the way you think it’s going to go.”
Within that model, there’s one matchup that White proudly stands behind as an exceptional moment of delivering on his job. It was the women’s bantamweight title fight between Ronda Rousey (12-2 MMA, 6-2 UFC) and Holly Holm (12-4 MMA, 5-4 UFC), which headlined UFC 193 in November 2015.
Few gave Holm much of a chance of beating Rousey – let alone in the fashion she did. White said that was an example of how the unexpected came to fruition.
“I would say my best one is Holly Holm versus Ronda Rousey,” White said. “I did a really good job with that one. When that fight came out the odds were incredibly huge that Ronda was going to win that fight. Nobody gave Holly a chance. I said, ‘Ronda’s never fought anybody like this. Holly striking, her head kicks, her this, her that.’ Even Joe Rogan said, ‘There’s no way Holly Holm wins this fight.’ Not only did we sell the fight, but Holly Holm won the fight.”
https://mmajunkie.com/2018/08/dana-...d-fight-ufc-193/amp?__twitter_impression=true
