Ratings report: Sage Northcutt proves to be real ratings star of UFC Austin

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Sunday night’s UFC Austin show, headlined by Donald Cerrone’s first-round win over Yancy Medeiros, averaged 893,000 viewers — a healthy number given competition of both the Olympics and the NBA All-Star game.

An event on a similar Sunday last year with Derrick Lewis vs. Travis Browne headlining did 907,000 viewers, but with lesser sports competition.

Sunday’s UFC Austin show also did 13,959 viewers for an average minute streaming on digital services FOX Sports Go and FOX Now.

The most notable thing is that the show peaked early, with 1,078,000 viewers tuning in for the Sage Northcutt vs. Thibault Gouti fight which opened up the main card, showing that even though he hasn’t lit the MMA world on fire, Northcutt remains a ratings draw.

Competition included the Winter Olympics doing 16,375,000 viewers on NBC and 1,714,000 viewers on NBC Sports Network head-to-head. The NBA All-Star game did 6,449,000 viewers on TNT.

UFC Austin’s prelims featured three first-round finishes, which makes for a more exciting show but less fight time, which is detrimental to ratings. The prelims averaged 675,000 viewers on television and 14,466 viewers streaming. They also featured no major stars, with Carlos Diego Ferreira vs. Jared Gordon serving as the featured fight.

In 2017, main cards on FS1 averaged 795,412 viewers and prelims averaged 634,929.

The UFC Austin pre-fight show on FS1 did 131,000 viewers and the postfight show did 202,000 viewers.

Bellator’s Friday night show, built around a heavyweight tournament match that saw Matt Mitrone win a decision over fellow ex-UFC contender Roy Nelson, averaged 476,000 live viewers and another 79,000 watching via DVR over the next three days, totaling 555,000.

It also faced Olympic competition on NBC (16,579,000 viewers) and NBC Sports Network (2,339,000 viewers) as well as Friday night activities related to NBA All-Star weekend.

https://www.mmafighting.com/2018/2/...deiros-leads-to-893000-viewers-for-ufc-austin
 
All this proves is everyone turned the channel after that horrible fight. Way to go Sage.
 
Proof... People love good looking people. ;) . The kid has skills but doubt he will be a top tier fighter...
 
So the ratings peaked at the Sage vs Gouti fight. Either:
A) sage is the most popular fighter on the card
B) people tuned in to the first fight of the card and then saw 2 fighters looking bad then tuned out.
 
Sad that most people tuned in to watch a shit fight were a french guy found a way to lose vs a nice guy.
 
lol, some wmma fights have blitzed his ratings.
 
Super Sales Northcut!

 
Not me... I was there for the Black Beast!!!

PicsArt_10-07-04.15.43.jpg

GOAT tactical display by Lewis imo.
 
There's no denying it, the kid's a needle mover...

To a certain segment of the population..Not that there's anything wrong with that..
 
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Why were sage's takedowns so shit in that fight?

He's fast and athletic, Gouti was ripe to be taken down, but it looked like sage has no forward momentum when he shot in?

What is he learning from Faber et al actually?
 
sage will never ammount to much as a fighter. doubt he ever breaks the top 20 in his career.
 
He's only 19, still a prospect. One day him and Erick Silva will fight for the title
 
Sunday night’s UFC Austin show, headlined by Donald Cerrone’s first-round win over Yancy Medeiros, averaged 893,000 viewers — a healthy number given competition of both the Olympics and the NBA All-Star game.

An event on a similar Sunday last year with Derrick Lewis vs. Travis Browne headlining did 907,000 viewers, but with lesser sports competition.

Sunday’s UFC Austin show also did 13,959 viewers for an average minute streaming on digital services FOX Sports Go and FOX Now.

The most notable thing is that the show peaked early, with 1,078,000 viewers tuning in for the Sage Northcutt vs. Thibault Gouti fight which opened up the main card, showing that even though he hasn’t lit the MMA world on fire, Northcutt remains a ratings draw.

Competition included the Winter Olympics doing 16,375,000 viewers on NBC and 1,714,000 viewers on NBC Sports Network head-to-head. The NBA All-Star game did 6,449,000 viewers on TNT.

UFC Austin’s prelims featured three first-round finishes, which makes for a more exciting show but less fight time, which is detrimental to ratings. The prelims averaged 675,000 viewers on television and 14,466 viewers streaming. They also featured no major stars, with Carlos Diego Ferreira vs. Jared Gordon serving as the featured fight.

In 2017, main cards on FS1 averaged 795,412 viewers and prelims averaged 634,929.

The UFC Austin pre-fight show on FS1 did 131,000 viewers and the postfight show did 202,000 viewers.

Bellator’s Friday night show, built around a heavyweight tournament match that saw Matt Mitrone win a decision over fellow ex-UFC contender Roy Nelson, averaged 476,000 live viewers and another 79,000 watching via DVR over the next three days, totaling 555,000.

It also faced Olympic competition on NBC (16,579,000 viewers) and NBC Sports Network (2,339,000 viewers) as well as Friday night activities related to NBA All-Star weekend.

https://www.mmafighting.com/2018/2/...deiros-leads-to-893000-viewers-for-ufc-austin
Gx4kmfy.jpg
 
it's a shame he is a poor fighter though

not really ufc calibre
but then again you can say that for half the roster
 
It's entirely reasonable to suggest that people turned it off during or after that fight because it sucked.

Don't cards usually spike at the very beginning of the main card, dip if there's no good fights, then spike again for the main event?
 
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