the reebok deal wouldve made sense if it went as planned
there wasnt supposed to be only reebok. they were planning to find 4-5 other compelled sponsors like reebok. so they wouldve made the same amount as before and it would make more sense for the UFC, just like other sporting organizations have their org-wide sponsors and the lower level guys wouldve made more than they did on their own
but the reebok deal went so bad with reebok getting so much negative PR, that nobody signed up for it the way they wanted, and they just have a few half ass sponsors like monster
so i agree that the UFC fucked it all up and deserves to get shit on over it, but not the way everyone else is saying where they think reebok was supposed to be the end game