I'm sure there are a lot of good things Dana White has done for MMA but I think it's him that's preventing the UFC from gaining the actual respect and credibility of a professional sport. Maybe how he handles his business and how he deals with people will be looked back on as part of the evolution of professional sports management but I doubt it. It may be good for business from a money standpoint to create twitter beefs and attack employees publicly and make regular bold and untrue statements to the media but at some point I think it's going to harm the company. You don't see the commissioner of MLB or NFL attacking it's players in the media and on twitter or making fools of themselves telling blatant lies to reporters and these are things that I think will prevent the UFC from being a respected and credible sport like boxing or football, It's not a great public image to project.
Then we have the whole money fight thing where Dana forgets the ranking systems and number one contenders for the sake of a bigger drawing fight. That's all fine from a business make money quick point of view but it's hurting the credibility of the sport. When popularity means more than fighting skill and talent when trash talking better than the rest gets you title shots the competitive sport suffers. Dana has said often that fighter's don't deserve anything, well that's a pretty disrespectful way of looking at it. In boxing fighters have a ranking system, champions have mandatory title defenses with mandatory challengers, fighters know where they stand and have something to aim for. This is why boxing isn't going anywhere, the system is set, the sport is respected and it keeps its credibility. The major sports have seasons and rankings and playoffs they don't put the more popular teams in the finals to make more money or tell teams that have winning seasons they don't deserve a playoff spot. These are things I think need to change in the UFC for it to maintain it's fan base and secure the sport's longevity. Basically Dana should shut his big mouth and stay behind the scenes, put in place a proper ranking system and use it to develop stars and superstars.